In less than a year, the COVID-19 pandemic has redefined our concept of social interaction and intimacy. Such changes, of course, extended even to customer relationships. Brick and mortar stores were replaced by online retails shops in a heartbeat. Even dine-ins are now overshadowed by curbside pickups and contactless delivery. As the world moves further into the virtual space, it becomes clearer that companies need to rely on modern CRM technologies, like Bitrix24, to adapt to this new reality.
Specifically, with a good CRM platform like Bitrix, businesses can enjoy the following capabilities:
Keep track of complex, dynamic data within a single platform.
CRM eliminates the need to keep critical customer and potential lead data in fragmented channels, such as spreadsheets, notes, computers, or boards, and integrates them all into a single, unified platform. This allows organizations to easily track all interactions and analyze relationships with their leads and clients without the need to switch from one source to another. Otherwise stated, organizations can see at a glance the progress and at what level their relationship is with each contact.
Connect, build trust, and keep in touch with customers despite the physical distance.
CRM stands for “Customer Relationship Management” and, true to its name, CRM tools work to maintain good relationships with customers by providing a single source of truth to all customer-related data – from application forms, calls, meetings, quotes, purchases, and related documents. This, in turn, enables organizations to extend personalized and consistent interactions with each lead and client. CRM technologies also allow integration with emails and other communication channels, enabling marketers to message, call, and communicate with actual and potential clients using a single platform.
Eliminate manual, repetitive tasks with marketing and sales automation
Advanced CRM tools like Bitrix24 come with automation features that eliminate the need for marketers to manually handle repetitive tasks, set reminders, activate alerts to keep them on top of their tasks and projects, and more. For example, Bitrix24 enables users to record phone calls with clients, automatically change the status of a lead, or send marketing emails to customers at a scheduled time.